Stellar Development Foundation
Senior Marketing Advisor
New York, NY
Directed zero-to-one APAC ecosystem growth strategy spanning marketing, product, and institutional partnerships.
Mapping a region
Produced a 14-country APAC analysis covering regional priorities and a marketing roadmap, outlining liquidity flows, FX corridors, and regulatory readiness.
Turning participation into distribution
Developed two repeatable playbooks: the Marketing Hackathon activation format and UGC Cards, a tool that auto-generates shareable RSVP graphics. The Meridian Conference rollout lifted attendee engagement approximately 20% and drove 2.5M+ organic impressions.
Global activations
Coordinated six global events, including Korea Blockchain Week, TOKEN2049 Singapore, Meridian Rio, Harvard Hackathon, and DevCon Buenos Aires, overseeing project plans, vendors, content, and on-site logistics.
Building alignment
Wrote and presented two ecosystem funding proposals totaling $550K, securing stakeholder approval for developer incentives, regional activations, and community operations. Oversaw early-stage negotiations with Kakao Bank and Upbit toward a first KRW stablecoin on Stellar, keeping Product, Ecosystem, Legal, and BD aligned on requirements, dependencies, and go-to-market timelines.