Marketing Hackathon · Seoul, Korea · September 2025

Marketers in the Arena promotional graphic with Stellar and Myosin branding for Seoul KBW
Marketers in the Arena promotional graphic with Stellar and Myosin branding for Seoul KBW

The event

A bilingual English and Korean go to market intensive for early stage teams during Korea Blockchain Week, produced with Myosin.xyz, running six hours from lunch + branded snacks through talks and a four-person panel on crypto and traditional finance.

The centerpiece was the Marketing Roast, where five portfolio companies took live brand and GTM critique from a five-judge panel in front of the full room, followed by a happy hour to carry the conversations forward.

My role

Event Manager and Co-Producer

  • Designed a new event format and developed a repeatable playbook for Marketing Hackathons
  • Led invites across Dev Marketing, BD, and Ecosystem teams
  • Ran the Luma page end to end: RSVPs, check-in, blasts, and promotion across Twitter and Telegram, surfacing roughly 700 RSVPs
  • Designed social assets, the cover image, and on-site signage
  • Prepped Marketing Accelerator teams to be judged by the panel
  • Designed merchandise and handled international freight and customs from Hong Kong to Korea
Panel session on stage with Blend presentation on screen and Marketers in the Arena branding
Panel session on stage with Blend presentation on screen and Marketers in the Arena branding
Attendees wearing Stellar jackets watching a presentation at Marketers in the Arena
Attendees wearing Stellar jackets watching a presentation at Marketers in the Arena
Stellar-branded macarons on a mirrored tray with green moss
Stellar-branded macarons on a mirrored tray with green moss

Collaborators

Client: Stellar Development Foundation

Project Lead: Myosin