Conference UGC · Rio De Janeiro, Brazil · September 2025

Meridian 2025 promotional banner showing Copacabana Palace and Rio De Janeiro
Meridian 2025 promotional banner showing Copacabana Palace and Rio De Janeiro

The event

The Stellar Development Foundation's annual flagship, held over two days at the Copacabana Palace under the theme "The Blueprint", convening builders, operators, policymakers, and institutions around real world assets and programmable payments.

My role

UGC Program Manager

  • Led development of a community-built UGC social card generator
  • Ran the campaign to 25 percent attendee participation, roughly 250 cards posted on X
  • Generated 2.5 million views within one week of Meridian
Stellar branded merchandise and registration area at Meridian 2025
Stellar branded merchandise and registration area at Meridian 2025
Panel session on stage at Meridian 2025 with speakers and moderator
Panel session on stage at Meridian 2025 with speakers and moderator

Collaborators

Client: Stellar Development Foundation

Project Lead: Jackie Ly (Senior Marketing Advisor)