Conference · Hong Kong · February 2025

NTWRK Magazine Issue No. 1 cover featuring a colorful dragon illustration and Solana branding
NTWRK Magazine Issue No. 1 cover featuring a colorful dragon illustration and Solana branding

The event

In partnership with the Solana Foundation, NTWRK Media produced and distributed 6,000 Solana-themed magazines to every event attendee at Consensus Hong Kong 2025.

Distribution included on-site booth at conference venue, side event partnerships, and at check-in desk.

My role

Executive Producer

  • Led A to Z production of a roughly 200 page Solana magazine, from concept through print delivery
  • Managed the editorial, design, and print vendor pipeline to a hard conference date
  • Coordinated a four-way partnership across Solana Foundation, Consensus, CoinDesk, and Solana Superteam
  • Ran booth design, build, and staffing on the Consensus floor in Hong Kong
  • Handled international freight and customs for print inventory into Hong Kong
  • Distributed 6,000 copies to attendees, using the magazine itself as the booth draw
  • Led a UGC campaign that engaged 140+ Solana artists and drew 1.4 million views on X
Attendee holding a copy of NTWRK Magazine at the Hong Kong Investor Dinner
Attendee holding a copy of NTWRK Magazine at the Hong Kong Investor Dinner
NTWRK Magazine booth at Consensus Hong Kong with stacked magazines and branded displays
NTWRK Magazine booth at Consensus Hong Kong with stacked magazines and branded displays

Collaborators

Project Lead: Jackie Ly (Executive Producer)

Partners: Solana Foundation | CoinDesk | Consensus Hong Kong | Superteam | Solflare

Agency Partners: Little Unusual (Marketing)